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Possibly the Easiest Guide to Schema Markup Ever
Schema markup is walked through, from generating it and putting it on WordPress, Shopify or Lovable sites to testing it with Google's rich results and markup validation tools.
Audience
No prior knowledge assumed.
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Schema markup is walked through, from generating it and putting it on WordPress, Shopify or Lovable sites to testing it with Google's rich results and markup validation tools.
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Google Search Console is free, and this tutorial goes through 12 situations, from pages missing from the index to sudden traffic drops, plus the new Generative AI report.
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Keyword research gets a long masterclass from Nathan Gotch, billed as complete for 2026 and covering the topic in a single video.
Official source
Should you worry when Search Console lists pages as not indexed? Martin Splitt and John Mueller explain how to read the Page Indexing report and whether a 404 always means a broken site.
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How do backlinks work for SEO? Nathan Gotch sets out the answer in a complete guide for 2026, for anyone wanting to understand links pointing at a site.
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Search engine indexing is broken into crawling, indexing and ranking, followed by ways to control what gets indexed so that content is found.
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What is search intent, and why does it matter for ranking? Yoast explains the idea and how to shape content around what searchers are after.
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Which SEO basics still matter as AI changes search? Alex Moss goes through technical SEO foundations, content quality and link building, and answers questions live.
Official source
How does Google Search crawl pages? This walk-through goes from finding URLs to fetching and rendering them, and explains what Googlebot is and why sitemaps can help.
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Getting pages crawled and indexed faster is the aim of this Wix webinar, where Fabrice Canel from Bing presents IndexNow and Crystal Carter answers common indexing questions.
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Which SEO mistakes turn up most often? John Morabito draws on over 300 audits to go through on-page and content errors that can hurt rankings and how to avoid them.
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A vector database stores vectors, and Zack Proser starts from what vectors are before explaining semantic search and how RAG addresses LLM hallucinations.
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Why isn't a published page ranking? A Serpstat webinar gives five big reasons, starting with an overview of the main ranking factors, then links, competition, content and keywords.
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Schema markup helps search engines understand a page, and Joseph Kahn breaks it into four steps, from choosing the schema to testing it with Google's checker and monitoring the results.
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Internal links get a full webinar from Jonas Sickler and Angela Skane of Terakeet, taking in link types, anchor text and a framework called I-CARE.
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Structured data, schema.org and rich results each get a plain-terms explanation, along with how they link to organic visibility and traffic.
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Technical SEO problems are the focus as experts from Wix and Deepcrawl go through the fundamentals of keeping a site healthy for search engines.
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Crawl budget is how many pages crawlers can get through in a set time, according to this BrightonSEO 2021 interview with Joanna Beech, which also covers how to deal with it.
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Which internal linking mistakes should you avoid? Semrush explains the basics of putting an internal linking strategy in place and the errors that trip people up.
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Not sure what structured data is? This beginner lesson from the free Yoast SEO academy course shows what it looks like on a page and what it might do for search results.
Older: check current guidanceTeaching or conference talk
Why is web crawling hard? This brief talk goes through being polite to servers, keeping data fresh, covering enough pages, handling scale and dodging traps.
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What makes a web page important to PageRank? This short video explains the random surfer idea and what the damping factor is for.
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Mark Williams-Cook points business owners and marketers to hidden SEO jobs that visitors never notice, and gives developers technical details for putting them right.
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HTTP status codes carry information for visitors, servers and search engines, and this 2018 guide explains what they mean and why getting them right matters.
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What does a 301 redirect do, and how do HTTP status codes pass information between servers, browsers and search engines? A short basic explanation, with a free cheatsheet on offer.
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Pages that move need 301 redirects, and a 2014 tutorial walks through how they work and why they matter for SEO, with a forum post promised for more detail.
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How do you write Linked Data in JSON? Manu Sporny gives web developers, designers and hobbyists a short introduction to JSON-LD and its basics.
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