Guides

Tools

One short guide for each job. Free tools come first on every page.

• Tools for crawling and site audits

  Free and paid tools that show how search engines crawl and index a site, and that audit it for technical problems.

• Tools for keyword research and rank tracking

  Free and paid tools for finding the words people search for, checking search interest and tracking how a site appears for them.

• Tools for page speed and Core Web Vitals

  Free tools that measure page speed and Core Web Vitals, from lab tests in your browser to data from real Chrome users.

• Tools for structured data and schema markup

  Free tools for writing, testing and monitoring structured data, from Google's own checkers to the free versions of two WordPress plugins.