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What is search intent in SEO and why should you care? 👩‍💻
What is search intent, and why does it matter for ranking? Yoast explains the idea and how to shape content around what searchers are after.
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News SEO is the cutting edge for all SEO - Barry Adams | #YoastCon2023
News SEO exposes a lot about how Google crawls, indexes and judges authority, argues Barry Adams, because Google must find and rank new articles quickly.
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Batman’s guide to superhero-level local SEO- Greg Gifford #YoastCon2023
Greg Gifford sets out how local SEO differs from traditional SEO, then works through content, local links, customer reviews and Google Business Profiles.
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“Google’s glow up: Why you need to optimize beyond search” - Jes Scholz | #YoastCon2023
Optimising beyond classic search is the case Jes Scholz makes, pointing to Discover, YouTube Shorts and other Google experiences, and saying position one counts for less.
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What is schema.org structured data in SEO?
Structured data, schema.org and rich results each get a plain-terms explanation, along with how they link to organic visibility and traffic.
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What is structured data? | Structured data for beginners
Not sure what structured data is? This beginner lesson from the free Yoast SEO academy course shows what it looks like on a page and what it might do for search results.
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