Topic
6 videos.
Which tactic worked on a real site? Case studies try to answer that. Each one here is a single site's story, so a result may not carry over to yours.
The Daily Mail and MSNBC talks are both site move post-mortems from Charles Taylor, an independent analyst. The Daily Mail move to a new domain is a worked example of a domain change going wrong. Glenn Gabe's Catching tricky mobile SEO problems suits people who run very large sites. Matt Diggity reports that AI log analysis and schema markup helped double organic traffic, which is one person's result. Clearscope, a tool company, hosts the content updates story from 2022. The Zalando hreflang account dates from 2016, so read it as a story from that time.
Independent practitioner
Charles Taylor picks over the Daily Mail's move from DailyMail.co.uk to DailyMail.com and what it meant for Google search traffic, as a worked migration case study.
Independent practitioner
What goes wrong when an enterprise site migration fails? Charles Taylor analyses the MSNBC move to MS Now and its effect on search visibility, including Google Publisher Center for Top Stories.
Sells in this field
Log file analysis with AI and schema markup helped double organic search traffic, according to Matt Diggity, who tests both techniques here.
Independent practitioner
Two case studies show SEO problems that only appear on mobile: canonical tags missing across more than 100,000 URLs, and thinner pages on a 40 million URL site, plus tools that spot both.
Sells in this field
Content updates grew site traffic by more than 40% within four months at Close, according to Ryan Robinson, who explains how to find opportunities and what makes a good update.
Older: check current guidanceTrade press or conference
Hreflang is described as powerful but tricky. Ralf Ohlenbostel tells the story of how Zalando rolled it out across its international sites and which challenges came up.
Older: check current guidance
