Topic
5 videos.
ChatGPT is OpenAI's chatbot, and it can search the web and name the sources it uses. For a site owner, the question is whether and how pages show up in those answers. The talks here treat that as a measuring and content problem, and all of them come from software companies.
Surfer's Is Your AI SEO Strategy Built on a Parallel Universe? reports that ChatGPT's API and web interface drew on very different sources, which Surfer says affects tracking. Semrush's How to Get Cited and Recommended by ChatGPT works through case studies. For a wider view that includes Google's AI Mode, Bernard Huang gives Clearscope's answer engine playbook. Each study comes from a firm with tools to sell, and ChatGPT changes often, so read the numbers as rough estimates.
Sells in this field
How do brands end up quoted and named in ChatGPT answers? Rita Cidre applies the Seen and Trusted Framework to four brands in case studies, covering favourable mentions and source citations.
Sells in this field
ChatGPT, AI Mode and Perplexity pick very different URLs to cite, according to a Semrush study of 150,000 citations, which also asks what the small overlap means for brand visibility.
Sells in this field
Fan-out queries are at the centre of Nik Ranger's AI visibility study for a travel platform, where seven million synthetic queries produced 110 Google citations and just 2 from ChatGPT.
Sells in this field
ChatGPT's API and its web interface drew on very different sources in Surfer's 2,000-prompt study, with only 4% overlap, which Surfer says undermines API-based AI visibility tracking.
Sells in this field
How do answer engines choose their sources? Bernard Huang gives an answer engine optimisation (AEO) playbook aimed at Google AI Mode, AI Overviews and Gemini as well as ChatGPT.
