Topic
4 videos.
From time to time Google changes how its systems rate pages, and some sites see their traffic rise or fall afterwards. Google posts notice of its larger changes, usually called core updates, and offers general guidance rather than detail. Most of the talk about causes comes from practitioners.
Each speaker here gives a view, not a statement from Google. For background, Lily Ray places the Helpful Content update and the March 2024 core update in a longer history in The Cycles of Google's Algorithm Updates. Glenn Gabe uses an analogy about machine learning classifiers to ask why big updates hit the wrong sites. Matt Diggity argues that Google cannot detect AI content in Is AI Content Detectable?, and the video was sponsored. The 2022 Wix webinar predates later updates.
Independent practitioner
Why do big Google updates hit the wrong sites? The speaker borrows a podcast explanation of classifiers, confidence and precision to account for collateral damage.
Sells in this field
Google cannot detect AI content, argues Matt Diggity, who also looks at AI detectors, the March update and topical authority.
Older: check current guidanceIndependent practitioner
Google update cycles are put in context here, with the Helpful Content update and the March core update set against Google's wider aims and why many publishers were caught out.
Older: check current guidanceSells in this field
Glenn Gabe and Lily Ray look at real sites affected by Google updates, then discuss what good content looks like and how to approach content strategically.
Older: check current guidance
