Topic
5 videos.
Links between your own pages do two jobs. They give visitors a way to the next useful page, and they give crawlers a path to find pages at all. Internal linking is the habit of planning those links on purpose, including which words the link text uses.
Every talk here comes from a company that makes SEO software or services, so each leans toward its own tools. Beginners could try Internal Linking: Jonas Sickler and Angela Skane, a webinar hosted by Clearscope that covers link types and anchor text.
Why Your Internal Links Aren't Actually Optimized reports on a Zyppy study of millions of links. Owners of big sites can watch Internal linking: a practical approach for big websites, from a crawling vendor. Most of the rest date from 2020 to 2022, and the oldest is a Semrush lesson on setting up a linking plan.
Sells in this field
Internal linking on big websites is harder when thousands of pages are thin or duplicated, the speaker says, and links are what turn a bunch of pages into a connected site.
Sells in this field
Are your internal links varied enough? Cyrus Shepard reports on a Zyppy study that looked at more than 23 million of them, and offers seven rules plus ways to vary anchor text.
Older: check current guidanceSells in this field
Internal links help crawlability, Cyrus Shepard explains, drawing on research insights and finishing with six rules of internal linking and a question-and-answer session.
Older: check current guidanceSells in this field
Internal links get a full webinar from Jonas Sickler and Angela Skane of Terakeet, taking in link types, anchor text and a framework called I-CARE.
Older: check current guidanceSells in this field
Which internal linking mistakes should you avoid? Semrush explains the basics of putting an internal linking strategy in place and the errors that trip people up.
Older: check current guidance
