Topic
5 videos.
An SEO audit is a planned check of a site, often prompted by a drop in traffic. It asks whether search engines can reach and index the right pages, and whether the content holds up. Audits come in kinds. Some are purely technical, some look at content, and newer ones ask whether AI tools cite a site.
The SEO Audit Process I'd Use in 2026 sets out the steps in order, though the channel also promotes a certification. Most sites have high search visibility but zero AI citations argues for a three-layer check and suits experienced readers. The Serpstat webinar on technical audits is advanced and from 2022. A migration webinar from the same year covers auditing after a site move. Every video here comes from a software company, so each audit may lean towards its own product.
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Forbes Advisor lost around 20 million visits a month, HubSpot's blog fell 75%, and a startup with 22,000 AI-written pages lost every click. Three warnings about vanishing traffic.
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A site can rank well and still never be cited by AI, argues Nickolass Jensen, who works through a three-layer audit covering the human, search and AI layers.
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How would an SEO audit run in 2026? Nathan Gotch lays out the whole audit process, in order, step by step.
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A technical SEO audit can show why a site lost traffic, and Olga Zarr gives seven tips for running one in depth, from spotting technical issues to suggesting quick fixes.
Older: check current guidanceSells in this field
How do you move a website without losing search traffic? A webinar from Hike SEO goes through a 301 redirect plan, choosing content to keep or drop, and auditing afterwards.
Older: check current guidance
