Topic
5 videos.
Site structure is how a website's pages are grouped and linked: categories, hubs, menus, filters and the links between pages. Visitors use it to find things. Crawlers follow its links to discover pages, and Google says links also help it judge which pages matter. A page with no links pointing to it can be hard for both to find.
The videos here cover internal links, filters and URLs. Internal Linking with Jonas Sickler and Angela Skane is a full webinar that suits beginners, though Clearscope, a software vendor, hosts it. Faceted navigation for ecommerce is for online shops with many filters. Parameters for international URLs is a three-minute tip on one question. Most videos are from 2022 or earlier, and the 2018 hub pages talk reports one agency's own results.
Trade press or conference
Can faceted navigation reveal how customers behave? Naomi Francis-Parker explains how analysing filters and categories can inform website structure for ecommerce growth.
Sells in this field
Internal links help crawlability, Cyrus Shepard explains, drawing on research insights and finishing with six rules of internal linking and a question-and-answer session.
Older: check current guidanceSells in this field
Internal links get a full webinar from Jonas Sickler and Angela Skane of Terakeet, taking in link types, anchor text and a framework called I-CARE.
Older: check current guidanceTrade press or conference
Andy Drinkwater presents client case studies on internal links and hub pages, reporting rises in traffic and rankings, with a free transcript and slides.
Older: check current guidanceIndependent practitioner
Should a site use URL parameters for its language or country versions? Aleyda Solis gives reasons in about three minutes for preferring other set-ups.
Older: check current guidance
