Sells in this field · for some experience
Office Hours: What 332M Searches Can Tell Us About How Google Really Works
About this video
How much of Google search is people looking for brands they already know? SparkToro studied every search made by 130,000 users over 20 months to find out.
Good to know: Made by SparkToro, based on a panel of users
Why watch it
What 332 million Google searches from 130,000 users show about how Google is used. Made by SparkToro, which sells audience research, and based on a panel, so treat it as an estimate.
On the same topics
Trade press or conference
It’s New 12/16: AI Search & Traditional Search Optimization Is The Same & More
Sells in this field
How does Generative AI in Search Work and What is Coming in 2024 - Kalicube Friday the 13th
Older: check current guidanceSells in this field
Office Hours: Google Search Leak with Mike King and Rand Fishkin
Sells in this field
Neil Patel’s 5 Rules of AI SEO: Is He Right?
Sells in this field
The Complete SEO Keyword Research Masterclass for 2026
Sells in this field
How to Get Cited and Recommended by ChatGPT (3 Case Studies)
