Official source
PDFs in Search: Indexing, AI & Pitfalls
PDF files in search get their own treatment at Google, and Martin Splitt and John Mueller explain how they are indexed, when HTML is the better choice, and traps like rasterised text.
Topic
Google Search
4 videos.
Google Search discovers pages, keeps a copy of them in an index and ranks them, so that a typed question brings back useful results. Much of what site owners know about it comes from Google's own staff, with practitioners adding what their tests suggest.
The mix here is wide. Google's Search Off the Record episode on JavaScript rendering is a podcast-style chat, useful if a site depends on scripts. Martin Splitt and John Mueller also explain how PDFs are handled, which helps when choosing between PDF and HTML. For history, Inside Google's Search Office is a 2011 panel, so it shows how its builders saw the engine then, not how it works now. Shaun Anderson, who sells SEO services, gives a personal reading of a US antitrust trial; check it against the trial documents.
Sells in this field
US DOJ V Google Antitrust Trial - SEO Disclosures
The US v. Google antitrust trial brought out details about search, and Shaun Anderson offers a personal reading of what they mean for SEO.
Official source
Rendering JavaScript for Google Search | Search Off the Record
JavaScript rendering in Google Search is explained by Zoe Clifford, who joins Martin Splitt and John Mueller to talk about the DOM, whether every page is rendered and how long it takes.
Official source
Inside Google's Search Office (hosted by the Churchill Club)
Three long-serving Google search leaders look back on how the engine works, how they built it together and where it could head, in a panel chaired by Danny Sullivan.
Older: check current guidance
