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PDFs in Search: Indexing, AI & Pitfalls

Google Search Central 25 min Published Oct 2026

About this video

PDF files in search get their own treatment at Google, and Martin Splitt and John Mueller explain how they are indexed, when HTML is the better choice, and traps like rasterised text.

Good to know: Suits anyone deciding between PDF and HTML

Why watch it

Should you publish a PDF or stick to HTML? Google's Martin Splitt and John Mueller explain how PDFs are handled in search and the technical traps to avoid.

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