Topic
4 videos.
Trade press or conference
Hreflang in XML sitemaps can work better than HTML tags in some cases, argues Nick Samuel, who weighs up both methods and gives tips on prioritising and troubleshooting.
Official source
An ecommerce site that could not process orders sets up this debugging story, in which Bastian Grimm explains how a vague client request led to testing ideas with several tools.
Older: check current guidanceSells in this field
Hreflang mistakes are the subject of Gianna Brachetti Truskawa's talk, which goes through ten common ones for sites aimed at several countries.
Older: check current guidanceTrade press or conference
Hreflang is described as powerful but tricky. Ralf Ohlenbostel tells the story of how Zalando rolled it out across its international sites and which challenges came up.
Older: check current guidance
