Trade press or conference · for advanced

XML + Hreflang: A practical guide for large ecommerce sites - Nick Samuel - brightonSEO April 2025

brightonSEO 20 min Published Jul 2025

About this video

Hreflang in XML sitemaps can work better than HTML tags in some cases, argues Nick Samuel, who weighs up both methods and gives tips on prioritising and troubleshooting.

Good to know: Aimed at large ecommerce sites

Why watch it

Nick Samuel questions the idea that HTML hreflang always beats XML hreflang sitemaps, drawing on 12 years of international SEO. Aimed at large ecommerce sites.

On the same topics

Oct 2022 Official source

Hunting a heinous hreflang headache

Google Search Central
Older: check current guidance
May 2024 Sells in this field

Optimize Sitemaps for 1M+ Pages for E-commerce Websites | Whiteboard Friday | Stevy Liakopoulou | 4K

Moz
Older: check current guidance
Dec 2017 Sells in this field

🇬🇧/🇺🇸 'Get it right internationally: 10 common hreflang mistakes' - Searchmetrics Summit 2017

searchmetrics
Older: check current guidance
Oct 2016 Trade press or conference

hreflang – How to scale your international website with a big buzz

TYPO3
Older: check current guidance
Mar 2025 Trade press or conference

Unlocking the power of faceted navigation for ecommerce success - brightonSEO October 2024

brightonSEO
Oct 2026 Official source

Do sitemaps still matter?

Google Search Central