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Canonicalization: SEO Mythbusting

Google Search Central 11 min Published Aug 2020

This video is about 6 years old. Search advice changes quickly, so check this against current guidance.

About this video

Is canonicalisation a directive or a signal? Martin Splitt and Rachel Costello work through common myths about it, with timestamps to jump to each question.

Good to know: Conversation format with timestamps

Why watch it

Martin Splitt of Google and technical SEO Rachel Costello tackle common myths about canonicalisation, including whether it is a directive or a signal. Timestamps let you jump to each question.

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