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Lily Ray on E-E-A-T, N-E-E-A-T-T, and the Credibility Layer of AI Search | Kalicube Summit 2026

Kalicube 27 min Published Jul 2026

About this video

What does each part of E-E-A-T mean in practice? Lily Ray explains, and says AI search raises the stakes, with a look at what brands often get wrong about credibility.

Good to know: From Kalicube Summit 2026, run by a vendor

Why watch it

Lily Ray, a Senior SEO Director at Amsive, explains what each part of E-E-A-T means in practice and why AI search raises the stakes. From Kalicube Summit 2026.

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