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Why GEO and AEO Are Mostly Rebranded SEO

Nathan Gotch 13 min Published Mar 2026

About this video

Nathan Gotch argues that the labels GEO and AEO describe search engine optimisation with a fresh coat of paint, not separate work.

Good to know: Channel promotes AEO certification training

Why watch it

Nathan Gotch argues that GEO and AEO are mostly SEO under new names. The channel also promotes AEO certification training.

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