Topic
9 videos.
A site migration is any big change that moves pages to new addresses: a new domain, a switch of platform, a move to HTTPS or a redesign with new URLs. Search engines have to learn the new addresses, so a poor plan can cost a site much of its search traffic for a while. Redirects from old addresses to new ones are the usual tool.
Case studies show what can go wrong. The Daily Mail move from .co.uk to .com and MSNBC to MS Now are advanced, and each is one person's analysis of one site. Owners of smaller sites can try SEO Fight Club on small website migrations. Redirect Mapping Dos and Don'ts is a panel hosted by a crawler vendor. The Search Engine Journal chat and the Hike webinar date from 2022 and 2023, so the newer talks make a useful cross-check.
Practise with: Tools for crawling and site audits
Sells in this field
How do you move a website without losing search traffic? A webinar from Hike SEO goes through a 301 redirect plan, choosing content to keep or drop, and auditing afterwards.
Older: check current guidanceTrade press or conference
Domain migrations are the focus of a SearchNorwich talk by Emma Russell, who explains the different kinds of migration, recounts a few that went badly, and offers an SEO framework.
Trade press or conference
SEO site migrations can bring stress and ranking worries, and consultant Arnout Hellemans tells host Loren Baker about common myths and real cases of what not to do.
Older: check current guidanceTrade press or conference
Blockers can hold up a website migration, and Nikki Halliwell explains where they come from, what to ask at the start and how to keep communication open, plus pitfalls to avoid.
Sells in this field
Redirect mapping and website migrations get a panel discussion of dos and don'ts from three practitioners, who cover what counts as a migration, from CMS switches to domain changes.
Independent practitioner
Small website migrations can lose half of a site's organic traffic if badly planned, the hosts argue, and they say a clear strategy limits ranking drops, just as for large sites.
Trade press or conference
Website migrations and replatformings are the theme as Zach Chahalis shares lessons from more than a hundred of them.
Independent practitioner
What goes wrong when an enterprise site migration fails? Charles Taylor analyses the MSNBC move to MS Now and its effect on search visibility, including Google Publisher Center for Top Stories.
Independent practitioner
Charles Taylor picks over the Daily Mail's move from DailyMail.co.uk to DailyMail.com and what it meant for Google search traffic, as a worked migration case study.
