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How to overcome SEO challenges in website migrations - Nikki Halliwell - brightonSEO October 2024

brightonSEO 22 min Published Mar 2025

About this video

Blockers can hold up a website migration, and Nikki Halliwell explains where they come from, what to ask at the start and how to keep communication open, plus pitfalls to avoid.

Good to know: Focuses on people and process as much as technique

Why watch it

Nikki Halliwell on getting past the blockers in a website migration: which questions to ask beforehand and how to keep people talking throughout. Recorded at brightonSEO in 2024.

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