Trade press or conference
The full syllabus
All 185 videos
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Trade press or conference
The Philosophy Minor’s Guide to Log Files - Jamie Indigo
Trade press or conference
When Server Logs Lie: The Wire-Level Truth Behind Googlebot’s Ghost Errors - Jori Ford
Independent practitioner
How Daily Mail Lost Google Search Traffic - Migration Case Study: DailyMail.co.uk to DailyMail.com
Official source
301, 302, 307, 308: Which redirect is the chosen one?
Sells in this field
Possibly the Easiest Guide to Schema Markup Ever
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pg_pinecone: Under the hood of vector search in Postgres
Independent practitioner
SEO Fight Club - Unlocking Small Website Migrations and Site Migration Strategy by Charles Taylor
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Neil Patel’s 5 Rules of AI SEO: Is He Right?
Official source
PDFs in Search: Indexing, AI & Pitfalls
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SEO Split Testing Examples: What Works & What Doesn’t
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Why AI Crawlers Can’t See JavaScript Content (and How to Fix It)
Official source
Do sitemaps still matter?
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Sitemaps are often treated as an afterthought - Carlos Manuel Sánchez Donate
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3 SEO Collapses Explained (And the 4-Question Audit That Prevents Them)
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Google Search Console Tutorial (2026): The Complete Guide
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The Complete SEO Keyword Research Masterclass for 2026
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How to Get Cited and Recommended by ChatGPT (3 Case Studies)
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How I Structure Content so AI Actually Cites It
Official source
How to read the Indexing Report
Trade press or conference
It's New 5/18: Google on how to optimize for AI answers, spam policies apply to generative AI & Ads
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Technical SEO Audit with Google Dorks (Step-by-Step Tutorial)
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Avoid client-side routing and rendering – with Simone De Palma
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Show AI crawlers what you want them to see – with Arnout Hellemans
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Unlock revenue potential by building collection pages – with Joe Hale
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What is WebMCP? Here's why it matters
Teaching or conference talk
Temporal Networks, Where Page Rank meets Lord of the Rings - Computerphile
Trade press or conference
065: Optimizing “Crawl Budget” To Improve Your Web Traffic w/Vanessa Fox
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AI SEO Myths vs Reality - What 365 Days of Data Reveal
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Why GEO and AEO Are Mostly Rebranded SEO
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Is Your AI SEO Strategy Built on a Parallel Universe?
Independent practitioner
MSNBC to MS Now: A case study in Enterprise Website Migrations - SEO Fight Club
Trade press or conference
It’s New 12/16: AI Search & Traditional Search Optimization Is The Same & More
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How Answer Engine Optimization (AEO) Works + AEO Playbook with Bernard Huang
Trade press or conference
Rendering, Style, and Layout When Things Go Wrong - Giacomo Zecchini
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The ROI of Improving AI Visibility with Ethan Smith, CEO at Graphite
Teaching or conference talk
A no nonsense intro to BM25
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How to Rank in Google's AI Mode
Teaching or conference talk
Design a Web Crawler: FAANG Interview Question
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US DOJ V Google Antitrust Trial - SEO Disclosures
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How we scaled ranking with Learn-to-Rank - Zachary Nickerson
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The SEO Audit Process I'd Use in 2026
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How AI Search Works (Explained in 14 Minutes)
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Office Hours: What 332M Searches Can Tell Us About How Google Really Works
Trade press or conference
XML + Hreflang: A practical guide for large ecommerce sites - Nick Samuel - brightonSEO April 2025
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I Tried 3 Weird AI-SEO Techniques. Trash or Smash?
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How to Recover Lost SEO Traffic (Step-by-Step Guide)
Independent practitioner
GSC Lies: Crawled But Not Indexed, Log File Analysis, Rank Tracking & Brand Search Optimization
Trade press or conference
Unlocking the power of faceted navigation for ecommerce success - brightonSEO October 2024
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Backlinks for SEO: Complete Guide for 2026
Trade press or conference
How to overcome SEO challenges in website migrations - Nikki Halliwell - brightonSEO October 2024
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SEO For The #1 Online Casino - Peter Macinkovic
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What is Index Bloat? | Whiteboard Friday | Tom Capper | 4K
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Entity SEO: Connect the Dots and Rank Higher
Trade press or conference
Crawling, indexing and logfiles: The beauty and the beast - Andor Palau - brightonSEO October 2024
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How Search Engine Indexing Works?
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Semantic search and reranking with Cohere and Pinecone
Independent practitioner
Google Algorithm Updates, ML Classifiers, Confidence, Precision, and the Impact To Collateral Damage
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What is search intent in SEO and why should you care? 👩💻
Trade press or conference
Maybe It Isn't JavaScript - Martin Splitt at SearchNorwich 18
Trade press or conference
Optimizing Core Web Vitals - Rick Viscomi
Independent practitioner
Catching tricky mobile SEO problems in Google's mobile-first indexing world [Case Studies and Tools]
Independent practitioner
Hijacking the back button and SEO: Gaming Navboost, Google Spam Policies, and Aggressive Advertising
Trade press or conference
Navigating website migrations - Emma Russell
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The SEO basics that matter the most in the AI Age
Official source
Crawling smarter, not harder | Search Off the Record
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Office Hours: Google Search Leak with Mike King and Rand Fishkin
Official source
Rendering JavaScript for Google Search | Search Off the Record
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[Solved] Duplicate / Alternate Page with Proper Canonical Tag
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The SEO That LEAKED The Google Algo - Erfan Azimi Interview
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EEAT Future Predictions by Ellie Wraith - SEO Stream #1
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The KING of Programmatic SEO - Robert Niechcial Interview
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Google SEO Ranking Factor Tier List (Part 2)
Teaching or conference talk
Google's secret algorithm exposed via leak to GitHub…
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Optimize Sitemaps for 1M+ Pages for E-commerce Websites | Whiteboard Friday | Stevy Liakopoulou | 4K
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Unlocking Successful B2B SEO Insights from 250 Analyzed Sites
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Is AI Content Detectable? And does Google even Care?
Older: check current guidanceIndependent practitioner
The Cycles of Google's Algorithm Updates: Thoughts on the March Core Update & Helpful Content Update
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Mastering Bot Logs for Effective Crawl Budget Management - JetOctopus Webinar
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Entity SEO & The Future of The SERPs - Jason Barnard Interview
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Elastic Snackable Series: How to evaluate hybrid search
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What Happens When Everyone's Website is Fixed?
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Top SEO Mistakes: Insights from 300+ Audits with John Morabito
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How to Spot and Fix Sudden Drops in Website Traffic
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What is a vector database? Why are they critical infrastructure for #ai #applications?
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Schema - the deepest dive - Jono Alderson, Bartosz Goralewicz & Tomek Rudzki
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Latest breakthroughs in vector search for Elasticsearch and Lucene: ElasticON AI
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How does Generative AI in Search Work and What is Coming in 2024 - Kalicube Friday the 13th
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SEO & Site Migrations: Common Pitfalls To Avoid
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BM25 : The Most Important Text Metric in Data Science
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News SEO is the cutting edge for all SEO - Barry Adams | #YoastCon2023
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Batman’s guide to superhero-level local SEO- Greg Gifford #YoastCon2023
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“Google’s glow up: Why you need to optimize beyond search” - Jes Scholz | #YoastCon2023
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Why Don’t I Rank? These Are The 5 Big Reasons You Aren’t Getting Traffic From Search
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Data Mining (Spring 2023) - PageRank Part II
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Google Indexation & JavaScript SEO (Interview With Tomek Rudzki)
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Why Your Internal Links Aren’t Actually Optimized: Cyrus Shepard (Zyppy)
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Making a Hypothesis About Search Intent: Nigel Stevens (Organic Growth Marketing)
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Understanding and Optimizing Interaction to Next Paint (INP) by Jeremy Wagner | JSConf Korea 2022
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Growing by 40% in 4 Months with Content Updates: Ryan Robinson (Close)
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How to Find and Fix Content Decay with Systems and Processes: Nate Turner (Ten Speed)
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Serpstat Webinar with Jono Alderson. Website Performance: How You Can Measure and Boost It
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Serpstat Webinar with Joseph S. Kahn: How to boost your SEO by using Schema markup
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Serpstat Webinar with Olga Zarr: 7 Tips on How to Carry Out In-Depth Technical SEO Audit
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Technical SEO for news websites NESS edition
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Wix | SEO Webinar: What Google Wants from Your Content
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Toward Increased Understanding: Semantic Search of the Future - Dustin Coates, Algolia
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Wix | SEO Webinar: Internal Linking Strategies for SEO Success
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Internal Linking: Jonas Sickler and Angela Skane (Terakeet)
Older: check current guidanceTeaching or conference talk
5. Index construction (1/3) - Information Retrieval - ETH Zurich - Spring 2022
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Searching Freely: Using GPL for Semantic Search ft. Nils Reimers
Older: check current guidanceIndependent practitioner
How do you deal with Crawl Budget? | BrightonSEO 2021
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Search Like You Mean It: Semantic Search with NLP and a Vector Database
Older: check current guidanceTeaching or conference talk
2.6 Inverted index (UvA - Information Retrieval - 2021)
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How to Optimize Your Site for Core Web Vitals | Wix
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Google's Page Experience Update & Core Web Vitals with Martin Splitt
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Stanford CS224W: Machine Learning with Graphs | 2021 | Lecture 4.1 - PageRank
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Technical SEO Best Practices: Understanding Schema
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What is structured data? | Structured data for beginners
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IR Course Lecture 16: Popularity - Page Rank and HITS
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Webinar: "Rendering SEO" with Martin Splitt (Google)
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Google's Martin Splitt on how the search engine crawls and indexes - Live with Search Engine Land
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Log file Analysis - What You Should Be Looking For
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How can SEOs navigate differences between Schema.org and Google Structured Data?
Older: check current guidanceTeaching or conference talk
Google’s PageRank Algorithm Explained with Examples | Georgia Tech CSE6242
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Does PageSpeed Actually Impact SEO? [New Experiment]
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Help Google Find You Through Image Search & Image Query Mapping by Bill Slawski
Older: check current guidanceTeaching or conference talk
M4ML - Linear Algebra - 5.7 Introduction to PageRank
Older: check current guidanceOfficial source
How to make your content shine on Google Search (Chrome Dev Summit 2019)
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SEO in Orbit: A results-focused approach to log file analysis
Older: check current guidanceTrade press or conference
A Crash Course in Technical SEO - Patrick Stox of IBM at Beer & SEO
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Jamie Alberico - Think Like a Bot, Rank Like a Boss: How Googlebot Renders
Older: check current guidanceTrade press or conference
Martin Splitt | Technical SEO for JS Web Apps | ComponentsConf 2019
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How to Do Log File Analysis | Lesson 4/7 | SEMrush Academy
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Won't somebody think of the robots? Mark Williams-Cook
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HTTP Explained: The HTTP Request Status Code Guide (Complete)
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The Power of Internal Links and Hub Pages | Andy Drinkwater at Optimisey
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Ruth Burr Reedy - Why You Need to Invest in Technical SEO - Confluence Conference 2017
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🇬🇧/🇺🇸 'Get it right internationally: 10 common hreflang mistakes' - Searchmetrics Summit 2017
Older: check current guidanceIndependent practitioner
Is it bad for SEO to use Parameters for international Web URLs? #AleydaSEOtips
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hreflang – How to scale your international website with a big buzz
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SMX West 2016 - How Google Works: A Google Ranking Engineer's Story
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SMX West 2016 - How Google Works: A Google Ranking Engineer's Story Q&A
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Search Quality Meeting: Spelling for Long Queries (Annotated)
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Inside Google's Search Office (hosted by the Churchill Club)
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